Privacy policy

This policy concerning the processing of personal data (“Personal data policy”) describes how Nicolas Vahé which is a part of Society of Lifestyle A/S (“Nicolas Vahé”;, “us”, “our”, “we”) gathers and processes information about you.
The Personal data policy concerns personal data which you hand over to us or data that we gather via Society of Lifestyle A/S/Nicolas Vahé’s Platforms you use: www.nicolasvahe.comwww.societyoflifestyle.comwww.retailer.societyoflifestyle.com

(”Website”, ”the Platform”).

 1. Which personal data do we gather, for what purpose and what is the legal basis for processing?

When you visit the Website, we automatically gather data about you and your use of the Website e.g. concerning which type of browser you use, which search terms you use on the Website, your IP address, including your location of network and data about your computer.
• The purpose is to optimise the user experience and the function of the Website. This processing of data is necessary in order to manage our interests of improving the Website and to show you relevant offers.
• The legal basis concerning the processing of data is the EU General Data Protection Regulation article 6, section 1, paragraph f.

We use cookies on our website. For more information please go to our Cookie Information consent pop-up.

When you purchase a product or communicate with us on the Website we gather your stated data e.g. name, address, e-mail address, phone number, data about which products you purchase and potentially have returned, requested delivery and data about the IP address from where the order has been made.
• The purpose is to deliver the products you have ordered and fulfil our agreement with you to manage your rights concerning returns and complaints. In order to respect the legal requirements, we are also able to process data about your purchase for the purpose of bookkeeping and accounting. When purchasing, the IP address will be gathered due to the previous mentioned purpose and to manage our interests in preventing fraud.
• The legal basis concerning the processing of data is the EU General Data Protection Regulation article 6, section 1, pararaphs b, c and f.

When you register yourself for our newsletters, we will gather the data about your name, e-mail address and if any, phone number.
• The purpose is to manage our interests in delivering you newsletters.
• The legal basis concerning the processing of data is the EU General Data Protection Regulation article 6, section 1, paragraph f.

When you visit our Facebook page you should be aware that we use Facebook’s analysis tool ‘Page Insight’ to get statistics on visitors and to gain insight into user behaviour on our Facebook page, including numbers of likes, who likes, numbers of page views and interactions with the page, recall of likes and range of posts, etc.

Therefore, we and Facebook collect information as joint data controllers. When you visit our Facebook page you will access information about this treatment. You can get more information here: https://www.facebook.com/legal/terms/information_about_page_insights_data

We and Facebook have entered into an agreement on joint data responsibility. You can read the agreement here: https://www.facebook.com/legal/terms/page_controller_addendum

We aim at delivering the best digital experience. Therefore, we continuously work to optimise the user experience across all social media platforms. For this purpose, we use Facebook and Pinterest Pixel which enable us to provide relevant information to Facebook and Pinterest users directly through ads.

When visiting the website, you can select or deselect the cookies that we use to improve your experience at the website.

We use our social media platforms such as Instagram, Facebook, Pinterest, YouTube and LinkedIn to communicate with our customers, those interested and users in general about our services and products. By using these platforms and networks, their rules and guidelines for data processing apply.

2. Recipients of the personal data

Your name, address, e-mail, phone number plus order number and specific deliveries will be passed on to the conveyor that manages the delivery of your bought items.

Your personal data can be transferred to external partners who process the information on our behalf. We use external partners for, among other things, targeted marketing, including retargeting, as well as for your assessment of our company and products. These companies are data processors and under our instruction and process data for which we are data responsible. The data processors may not use the information for any purpose other than fulfilling the agreement with us and are subject to confidentiality about this.

Two of these data controllers are Google Analytics v / Google LLC. and Facebook Inc. which is established in the United States. The necessary guarantees for the transfer of information to the USA are secured through the data controllers’ certification under the EU-U.S. Privacy Shield, cf. EU Personal Data Regulation art. 45.

Copy of Google LLC’s certification can be found here:

Copy of Facebook Inc.’s certification can be found here:

3. Your rights

With a view to create openness concerning the processing of your data we shall, as data managers, inform you about your rights.

You are at any time entitled to request data e.g. which data we have registered about you, the purpose of the registration, which categories of personal data and receivers of the data as well as where the data originates from.

You are entitled to receive a copy of the personal data we are processing about you. If you require a copy of your personal data, you must send a written request to [email protected]. You may be asked to provide proof of your identity.

You are entitled to receive incorrect personal data about yourself rectified by us. If you notice mistakes in the data we have registered, you shall contact us so we are able to rectify the data.

Under certain circumstances, you are entitled to delete all or some of your personal data by us e.g. if you withdraw your consent and we do not have another legal basis in order to continue the processing. To the extent that a processing of your data is necessary e.g. in order to perform our legal obligations or to determine, submit or defend our legal claims, we are not obligated to delete your personal data.

Under certain circumstances, you are entitled to get minimised processing of your personal data and thereby only to consist of storing e.g. if you consider the data we are processing about you are incorrect.

Under certain circumstances, you are entitled to receive the personal data you have given us in a structured, general used and machine readable format and you are entitled to transfer the data to another data manager.

You are at any time entitled to make an objection against our processing of your personal data for the purpose of direct marketing, such as the profiling which will be made in order to target our direct marketing.

Furthermore, you are at any time entitled to raise objection to the processing of your personal data concerning your personal situation, which we make on the basis of our legitimate interests jfr. section 2.1 and 2.3.

You are at any time entitled to withdraw a consent you have sent us for processing the personal data, such as the profiling which will be made as a member of the customer club. If you want to withdraw you consent, please contact us at [email protected].

You are at any time entitled to send in a complaint concerning our processing of your personal data to the Danish Data Protection Agency, Borgergade 28, 5, 1300 København K. The complaint can be sent in via e-mail [email protected] or phone +45 33 19 32 00.

 4. Deletion of personal data

The gathered data will be deleted when the purpose of the gathering expires.

The gathered data concerning your registration for our newsletters will be deleted when your consent has been withdrawn, unless we have another basis for processing the data.

Data has been gathered in connection with a purchase you have completed on the Website cf. section 2.2 and will as a starting point be deleted 3 years after the expired calendar year in which you have made your purchase. However, data can be stored for an extended period if we have a legitimately need for longer storing e.g. if it is necessary to determine, submit or defend the legal claims or if storing is necessary to fulfil the legal requirements. Accounting records will be stored for five (5) years until the end of an accounting year in order to fulfil the requirements of the bookkeeping.

5. Security

We have carried out suitable technical and organisational security precautions in order to prevent that the personal data accidentally or illegally is destroyed, lost, changed or deteriorated, furthermore to prevent that the data is misused.

Only our employees have access to your data and will only use them, if they really need to get access to your personal data in order to fulfil their work.

6. Contact information

Nicolas Vahé/Society of Lifestyle A/S is the data manager of the personal data which have been gathered via the Platforms.

If you have any questions or comments regarding this Personal Data Policy or you want to make use of one or several of your rights as written in section four (4), please contact:

Society of Lifestyle A/S
Industrivej 29
7430 Ikast
E-mail: [email protected]

7. Modifications in the personal data policy

If we make changes in the Personal Data Policy, you will be informed next time you visit the Website.

8. Versions

This is the first version of Nicolas Vahé’s Personal Data Policy dated December 11, 2020.

9. Use of social media content

By Responding to our request with #yesSOL you agree to:

You grant Society of Lifestyle, House Doctor, Nicolas Vahé, Meraki and Monograph through Society of Lifestyle A/S, CVR-nr.; 26652405 hereinafter referred to as Society of Lifestyle a non-exclusive, royalty free worldwide license to use any photos and moving content in relation to which you have responded #yesSOL, hereinafter referred to as ‘Photos and moving content’ for all Society of Lifestyle platforms, House Doctor, Meraki, Nicolas Vahé and Monograph channels and paid social media, store materials and other customer communications marketing such as advertising, including the online site, newsletter, catalogues, emails, social media. Society of Lifestyle may use, reproduce, distribute, combine with other materials, alter and/or edit your Photos and moving content.

You hereby represent and warrant that (i) you own all rights in and to your Photos, (ii) you have permission from any person(s) appearing in your photos and/or moving content to grant the rights herein, and (iii) Society of Lifestyle’s use of your Photos will not violate the rights of any third part or any law. You hereby release and discharge Society of Lifestyle from all and any obligation to pay you for any use of your Photos and/or moving content and any of the intellectual property rights contained therein in connection with the uses described above; and You hereby release, discharge and agree to hold Society of Lifestyle and any person action on Society of Lifestyle’s behalf harmless from all claims, demands, and liabilities whatsoever in connection with use of the Photos as described above.